A day in the life of Tim Cook
He wakes up at 3:45 am. And spends about an hour going through some of the 700-800 emails, he receives each day.
When Steve Jobs resigned as apple’s CEO in august 2011, he handpicked Tim cook as his successor.
Cook had been with the company since 1998 and earned the reputation of being the mastermind of an operation.
Dramatically Apple reduced on-hand inventory and deliver products to customers faster using a technique called just-in-time manufacturing. But his greatest work has been performed over the past decade as CEO’
When Apple's popularity and growth explode in a way almost no one expected.
This has led many people to wonder about the man behind the machine: TIM COOK
And what he does daily to stay at the top of his game.
So in this article, we’re going to take a peek behind Apple’s curtain and find out what a day in the life of Tim Cook is really like.
Let’s start with Cook’s morning routine. He wakes up at 3:45 am. And spends about an hour going through some of the 700-800 emails, he receives each day.
In an interview with Axions, he explained why, saying “I like to… go through user comments and things like that’s and sort of focus on the external people that are so important to us”
For breakfast, Cook typically enjoys two scrambled egg whites, turkey bacon, and sugar-free cereal with sweetened almond milk.
Then, around 5 am, he goes to an undisclosed gym that’s located outside Apple’s headquarters, for maximum privacy, and works out for an hour.
Cook is a self-described “fitness nut”.
Next, Tim Cook visits local star bucks to read through more emails before heading to Apple Park.
And despite his laid-back demeanor, Cook is known to have little patience for unprepared staffers. Workers who are scheduled to meet with Cook are first screened by their managers to make sure they’re ready to answer all of his questions. And Cook is known to ask quite a few.
Steve Doil, who used to work on Cook’s operations team said, “He’ll ask you ten questions. If you answer them right, he‘ll ask you ten more. If you do this for a year, he’ll start asking you more questions. Get one wrong, and he’ll ask you 20 and then 30.”
One staffer who wasn’t fully prepared was quickly dismissed by Cook, simply said “next”. As he flipped the page of his meeting agenda. But I think the story that best illustrates the cook’s expectation of excellence, is during a meeting about Apple’s poor performance in China. Cook said “this is bad; someone should be in China during this. Thirty minutes into the meeting, he looked at Sabh Khan, an operation executing, and asked, with no emotion “why are you still here”.
Khan immediately stood up, drove to San Francisco internationally Airport, and without any luggage, booked a one-way ticket to China.
For lunch, Cook is known to stop by the company cafeteria and sit with random employees.
This allows him to hear from people in the company who might offer a unique perspective outside the bubble of Apple’s executive team.
Cook is also known to be the last person to leave the office, arriving home just in time to be in bed by 8:45 pm. That means he works about 12 hours a day while sleeping for 7 hours. So whole Tim Cook has been criticized for being a much different CEO than Steve jobs, the two have a surprising amount of characteristics in common like working long hours, focusing on their health, holding their employees to the highest standard, and always maintaining a balanced perspective an Apple by staying in touch with their everyday customers.
So that is the day in the life of Tim Cook